If you’ve been around the net for very long you’ve heard the expression ‘Long Tail’ being bandied about and wondered what it was and why everyone seemed to be going for it. For a great explanation of ‘Long Tail’ you may want to follow the link.
Savvy Internet Marketers will want to chase the ‘Long Tail’ and capture those shoppers. To do this there are several simple things we can do.
- First, look at each of the pages on your site with a critical eye and evaluate the buyers as they arrive at your site. Exactly what are they looking for and what would have been the best and most specific terms they could have used in their search to arrive at the perfect site (yours of course).
- Next, add these terms to your ‘Meta Keyword’ and also optimize your page for those terms. Visitors using highly descriptive search terms to arrive at your site are more likely to buy than the casual surfer using broader terms.
- Last but not least, provide links, in and out of that page using those same terms as anchor text. This will further optimize that page for those keyphrases.
Rest assured someone is going to capture the profits from those buyers – wouldn’t you much rather it be you?
Until next time . . .All the best,
Joyce
Start a business from home !
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