Eat like a bird, and poop like an elephant.

To write a blog that others want to read, you have to read blogs . . . lots of blogs. This will not only help you stay current on the issues and provide topics for your own blog but will also help you find that all important scoop. And while the following could not be classified as a scoop, it is good advice.

Here's a great post by Guy Kawasaki (he posted it in April . . . I'm behind in my reading to say the very least). In his post The 120 Day Wonder: How to Evangelize a Blog he points out the interesting honor system in blogging. "Suppose Blogger A finds an obscure article and posts it to his blog. Blogger B reads about it on Blogger A's blog and links to it. However Blogger B doesn't link only to the article; she also links to Blogger A to give him credit for finding the article.

"This means that if you hustle and scoop stuff, other bloggers will link to you. For example, when I found and publicized the Stanford Social Innovation Review article by Jeffrey Pfeffer and Bob Sutton, many other bloggers linked to my blog, not just the article itself. I was surprised by this. Bottom line: if you want lots of people to link to you, read voraciously and find cool stuff first. As a Japanese philosopher once said, "Eat like a bird, and poop like an elephant.""

To read the entire post on Evangelizing your Blog follow the link. Until next time . . .

All the best,
Joyce
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