Affiliate Marketing - Heads-Up

Greetings fellow marketers, this morning I found this information waiting on my newsfeed:

Monday Daniel Gross of Slate.com reported “Starbucks attributed its lackluster quarterly earnings to long waits caused by people ordering frozen drinks -- which take longer to prepare than coffee -- to beat the summer heat. Please. Many businesses that cater to "the better-off" are struggling.” In recent years, retailers catering to the ‘better-off’ have thrived. But now, there's mounting evidence that rising inflation, slow wage growth, and higher energy prices are pinching the upper-middle class. In the past few weeks, several of the companies that cater to those with more disposable cash, have reported disappointing results; while those who supply the working class are seeing a rise in sales.

As an affiliate marketer, even if you’re not pushing coffee sales, this ought to give you a ‘heads-up’? Though your niche may stay the same your marketing strategies ought to change. With this information in mind, you might want to be a little more inclined to push products that have a greater perceived value but are easier on the pocket book. You’ll want to make sure your customer feels she’s getting the most for her money.

Uh-oh, I can hear the affiliate gurus now saying if you sell the high priced item you only have to sell maybe one item to get X amount of dollars, you’d have to sell a lot more of a less expensive item to make the same amount of money. And while this is true, it’s not so much about the price of the item as the perception it’s a good deal (though a lower price is one of the easiest ways to accomplish this.)

We know from our own lives, the cost of living is out pacing wage increases, and the bills still have to be paid. Our customers are going to have less money available for non-essentials. They’ll still want the product; but they’ll be looking for the best deal. Now more than ever, as a good affiliate marketer, it’s up to you to make sure they see they’ll get their best deal when they shop with you.

All the best,
Joyce
EarnOnYourComputer.com