Thursday, January 03, 2008

Are Your Landing Pages Relevant?

Are Your Landing Pages Relevant? Relevant to what you ask? Relevant to the keywords you’ve optimized your page for.

If you have lots of traffic but no sales Relevancy could be your problem. Let’s say you have a keyword phrase extolling the virtues of an acne e-book that’s suppose to be the greatest and latest cure for acne. But the landing page you send your customers to keeps talking about scientific research into the causes of acne or how to cover those zits with makeup. No Sale!

Make sure your landing pages deal with the questions your potential customers have. Be the ultimate matchmaker. Your customers have questions and problems – and you have the answer. Make sure they know you have the answer to their dilemma right away.

Until next time . . .

All the best,
Joyce
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