Looks like Google has found another way to hike up the prices on your AdWords campaigns. Starting in April, Google will be assessing the load time of landing pages and the resulting score will impact the Quality Score and thus our cost per click.
You can see what Google thinks of your landing pages by going to your Google account, and opening one of your ad groups, click on the keyword tab and then hover your cursor over the magnifying glass image. A pop up box will appear. Click on 'Details and Recommendations' and you will open up the Keyword Analysis Page. There you will find the landing page score for your keyword.
By improving your landing page score you can positively impact your quality score and save a little coin.
Until next time . . .
All the best,
Joyce
Learn How to Make Money Online
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