What is a Johnson Box? Glad you asked . . .
Some say it's named after the 'Johnson Boxes' at train stations that have offers and brochures displayed, but others credit a direct sales guru named Frank H. Johnson some sixty years ago or so who wanted to increase the conversion rate of his sales letters.
He decided that instead of making his potential customers read through a long sales letter before making his offer, he would highlight it in a rectangular box, centered, and placed at the very top of the letter above the greeting.
The results were fantastic, and the rest, as they say, is history. It's a no-brainer. The box really stands out at the top of the letter, and catches your attention. Your eye just automatically gravitates to the headline. There are statistics claiming the addition of this one little feature can boost sales by as much as 20%; which is well worth the effort.
Just remember to put your offer, the main benefit of your service or product, and the URL to visit in the box. If you have a guarantee now's the time to tout it and if the offer expires in the near future that's even better. (This adds the ticking clock element.)
There are lots of ways to increase your income without having to increase the number of visitors to your site. The easiest is to convert more of the visitors you have into buyers.
Until next time . . .
All the best,
Joyce
Start your own home business
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