Just a couple of free tools I wanted to show you - for all my pay-per-click buddies out there. For those who use Matt Levenhagen's Blast method, or have large AdWords accounts there is the Google AdWords Editor. In case you're not familiar with this tool let me tell you it can be a life saver.
First of all it enables you to have all your campaigns backed up on your own computer, which can be a real blessing if Google were to lose your account information (this has happened and would be a real booger if you were needing to reconstruct campaigns).
And secondly, it gives you the opportunity to work offline and upload changes on your AdWords campaigns. Very nice program and easy to figure out (this fact is a real plus for those of us who hate to read instructions).
The second free tool is a really cool keyword tool you can download called Keyword Transformer. This tool builds your keyword list by adding and taking out spaces, adding common misspellings and expanding your list for broad, phrase and exact match. A real time saver. And the paid version will give you common permutations of your keywords among other great little features.
Hope you're able to use these little gems. Until next time . . .
All the best,
Joyce
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